Maker’s Mark will be taking its Private Select programme to the UK for the first time later this month starting with its Harvey Nichols edition.

Maker’s Mark bartender programme The Makers’ is now in its second year and brand diplomat Amanda Humphrey wants it to go global.

Maker’s Mark brand diplomat Amanda Humphreys believes bourbon can impose a more significant presence in the UK bar industry due to its flexibility and ‘approachable’ taste profiles.

This year the World Whisk(e)y charts aren’t dominated by the usual suspects.

Beam has reported half-year net sales increases of 8% on a comparable basis, thanks in part to the succes of product innovation. 

A US court has upheld a ruling to protect Maker’s Mark’s dripping red wax seal.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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